What Is Lotte Auto Auction?
Lotte Auto Auction is one of Korea's five major auction houses, operated by Lotte Group — one of the country's largest conglomerates. While smaller than Glovis or AJ by volume, Lotte has carved out a distinct identity: it is the auction house where electrified vehicles concentrate. Nearly 1 in 4 cars sold here is electric or hybrid — more than triple the rate at any other Korean auction house.
This is Part 4 of a series profiling each of Korea's five major auction houses with real transaction data. The goal: help you figure out which house fits your sourcing strategy.
Volume and Sold Rate
Over the last 30 days, Lotte processed a mid-tier volume of vehicles — but at the highest average price of any house by a wide margin.
| Metric | Lotte | All 5 Houses Combined |
|---|---|---|
| Listed | ~3,300 | 31,583 |
| Sold | ~1,100 | 11,820 |
| Sold rate | ~53% | ~51% avg |
| Avg sold price | 1,847만원 (~~$12,700) | varies |
Lotte's ~53% sold rate is slightly above the market average — competitive with Glovis's ~52% and ahead of AJ's ~51%. But the story here is price: ~$12,700 average is $5,300 more than Glovis and $4,500 more than AJ. This is not a budget house.
For context, here is how Lotte compares to every other major house:
| House | Listed | Sold | Sold Rate | Avg Price |
|---|---|---|---|---|
| Glovis | ~13,000 | ~5,800 | ~52% | ~$7,400 |
| AJ Sellcar | ~10,000 | ~3,900 | ~51% | ~$8,200 |
| Lotte | ~3,300 | ~1,100 | ~53% | ~$12,700 |
| K Car | ~2,000 | 997 | ~64% | ~$5,400 |
| SK | ~3,100 | ~1,900 | ~63% | ~$11,300 |
Only SK has a higher average price, and SK's sold data is limited. Among houses with full sold records, Lotte is the premium leader. The high average is driven by two factors: the EV/hybrid mix pulling prices up, and a strong Genesis presence at 8.5% of sales.
Top 8 Models Sold
These are the most-traded models at Lotte over the last 30 days, aggregated by base model.
| Rank | Model | Sold | Avg Price (USD) |
|---|---|---|---|
| 1 | Grandeur | 81 | $14,600 |
| 2 | Carnival | 61 | $14,400 |
| 3 | Niro | 54 | $10,900 |
| 4 | Ray | 51 | $5,400 |
| 5 | K8 | 45 | $14,800 |
| 6 | Ioniq | 41 | $16,400 |
| 7 | Santa Fe | 40 | $13,700 |
| 8 | Sonata | 39 | $10,400 |
The top 2 — Grandeur and Carnival — are the same models that dominate at Glovis and AJ. But starting at rank 3, the Lotte difference becomes clear.
Niro at #3, K8 at #5, and Ioniq at #6 — three electrified models in the top 6. No other auction house has this. The Niro comes in both hybrid and full-EV variants. The K8 is Kia's flagship sedan available as a hybrid. The Ioniq includes both the Ioniq 5 (pure EV) and Ioniq 6 (pure EV).
K8 at rank 5 is notable. This is Kia's premium sedan — it appears in Lotte's top 10 but not at other houses. K8 hybrids are increasingly popular in Korea's domestic market and are starting to appear in export demand.
Ray at rank 4 is the lone budget option — Kia's compact city car at $5,400 average. It is the only model under $10,000 in Lotte's top 8, reinforcing that this is a premium-skewing house.
The Ioniq at $16,400 average is the highest-priced model in the top 8. As we showed in our most popular auction cars analysis, EV models command a price premium at auction but still offer significant savings versus retail.
The EV Story — Fuel Type Comparison
This is what makes Lotte different from every other Korean auction house. Here is the fuel type breakdown with direct comparisons:
| Fuel Type | Lotte | Glovis | AJ | K Car |
|---|---|---|---|---|
| Gasoline | 49.0% | 52.0% | 41.9% | 50.6% |
| Diesel | 23.2% | ~33% | ~44% | 36.2% |
| Electric | ~13% | 2.0% | 1.7% | 1.2% |
| Gasoline Hybrid | ~11% | 5.3% | 4.6% | — |
| LPG | 3.1% | 7.1% | 7.4% | 5.7% |
| Hydrogen | 0.7% | — | — | — |
| Total Electrified | ~24% | 7.3% | 6.3% | — |
Nearly 1 in 4 cars sold at Lotte is electrified. That is 3x the rate of Glovis, nearly 4x AJ, and in a different league from K Car.
The ~13% pure EV share translates to roughly 138 electric vehicles sold per month — more EV volume than the total EV sales at Glovis, AJ, and K Car combined. These are primarily Ioniq 5, Ioniq 6, Niro EV, and EV6 units.
The ~11% hybrid share adds another 121 units — Niro Hybrid, K8 Hybrid, Sonata Hybrid, and Grandeur Hybrid. Together, the electrified pool gives you 259 vehicles per month to source from.
Hydrogen fuel cell vehicles also appear at Lotte — 8 sold in the last 30 days. These are Hyundai Nexo units. No other auction house has meaningful hydrogen inventory. It is a niche within a niche, but if your market has hydrogen infrastructure plans, this is worth noting.
The low diesel share (23.2% vs AJ's ~44%) and low LPG share (3.1% vs Glovis's 7.1%) confirm the picture: Lotte's consignors are newer-vehicle owners who trade in electrified models. This is not where ex-taxis or older diesel SUVs end up.
Manufacturer Mix
| Manufacturer | % of Lotte Sales | Sold Count |
|---|---|---|
| Hyundai | ~39% | 421 |
| Kia | ~39% | 420 |
| Genesis | 8.5% | 93 |
| KG Mobility | 6.0% | 65 |
| Chevrolet | 3.4% | 37 |
77.3% of everything sold at Lotte is Hyundai or Kia — the highest combined share of any house, slightly above Glovis's 71.7%. The split is nearly even between the two brands, unlike Glovis where Hyundai leads Kia by 5 points.
The headline is Genesis at 8.5% — the highest concentration of any Korean auction house. That translates to 93 Genesis vehicles sold per month: G70, G80, GV70, GV80, and Electrified GV70 units. If you are sourcing Genesis for export, Lotte is the first house to check.
Why the Genesis concentration? Genesis owners tend to be the same demographic that buys EVs and hybrids early — higher income, newer vehicles, more frequent trade-in cycles. Lotte attracts these consignors, and the Genesis share is a natural result.
KG Mobility at 6.0% is also slightly above Glovis's 5.4%. Chevrolet at 3.4% is below average — if you need GM Korea vehicles, Glovis at 7.9% is the better source.
Who Should Source From Lotte
Lotte is for you if:
- You are sourcing EVs — Ioniq 5, Ioniq 6, Niro EV, EV6 at volumes no other house matches (~13% EV, 138 units/month)
- You want hybrids — Niro Hybrid, K8 Hybrid, Sonata Hybrid, Grandeur Hybrid (~11%, 121 units/month)
- Your export market is moving toward electrification and you want to build supply relationships now
- You source Genesis — 8.5% share, 93 units/month, highest concentration of any house
- You are comfortable with higher price points — average ~$12,700 per unit
Lotte is NOT for you if:
- You need budget inventory under $5,000 — limited selection at the low end, only Ray and older models
- You source commercial vehicles — Porter, Bongo, and commercial trucks are not a Lotte strength
- You need high volume — ~1,100 sold per month vs Glovis's ~5,800
- You want diesel-heavy inventory — 23.2% diesel vs AJ's ~44%
- You are sourcing Chevrolet — 3.4% share vs Glovis's 7.9%
What's Next
This is Part 4 of a five-part series profiling Korea's major auction houses. Catch up on the earlier articles and look ahead:
- Part 1: Hyundai Glovis — Korea's largest house, 42% of all listings, budget-to-mid powerhouse
- Part 2: AJ Sellcar — Korea's #2 house, diesel-heavy with the best European import selection
- Part 3: K Car Auction — smallest major house, highest sold rate at ~64%
- Part 5: SK Auction — high sold rate (~63%), hybrid-strong, newest model years from lease returns
Each article follows the same format: real data, real prices, and a clear recommendation for who should source there.
Find Lotte Cars on Auction Eye
All Lotte listings are available to browse on Auction Eye with real-time prices, inspection photos, and AI-powered price analysis.
- Browse Lotte auction listings — live prices and full inspection data
- Auction vs retail price comparison — see how much you save versus Encar retail
- Most popular auction cars — top sellers across all houses
- How Korean car auctions work — new to Korean auctions? Start here
USD figures use ₩1,450 = $1 USD (March 2026). Exchange rates fluctuate — check current rates before purchasing. Data from the last 30 days of Korean auto auction records.
Published by LMN Autos, a Korean auction sourcing company. Data from our operations.